Your Partner in Purposeful Health Communication

Here to help
you connect

Two people engaged in a business discussion, with one pointing at documents with charts and graphs, and the other holding a pen.

Clients across the healthcare industry turn to InkWell to get their messages across. From comprehensive strategic communications planning to bespoke content pieces, we offer a wide range of services customized to your needs and budget. Our flexible, just-in-time staffing approach includes experts in graphic design, SEO, video production, email marketing, and more. Combined with the judicious use of artificial intelligence, this approach allows us to create high-quality, multimedia content with efficiency and nimbleness.

Whether your goal is communicating advocacy positions, policy recommendations, product and service value, or executive thought leadership, we can help you connect with the right audience at the right time. With more than two decades of industry experience, InkWell offers full-service, turnkey solutions informed by a deep and broad understanding of the healthcare landscape. We specialize in translating complex information and ideas into crisp, clean prose that is accessible to wider audiences.

Content • Communication • Connection

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Services Snapshot

Strategic Consulting

Strategic and tactical communications planning that cross-indexes audiences and channels, articulates key messages and priority topics, and specifies metrics to measure success

Content Development

Award-winning writing and editorial services for such content pieces as position papers, features, white papers, event proceedings, and content marketing campaigns

Channel Management

Turnkey management of Owned and Shared channels from editorial calendar development through content creation and deployment, site and comment moderation, and account hygiene

Thought Leadership & Brand Visibility

Key platform and message identification, channel optimization, ghost writing for periodicals and social media, speechwriting, stakeholder amplification

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What Clients Are Saying

It is with great enthusiasm that I recommend Jennifer Salopek as an outstanding communications consultant. I’ve had the pleasure of working closely with Jennifer on a national healthcare conference, as well as working with Jennifer to boost my company's marketing and communications presence online and with traditional media. Each time, Jennifer has delivered exceptional results with clarity, creativity, and strategic insight. In fact, Jennifer's creativity led to the compelling title of our national conference.
Tina O. Grande
President and CEO
Healthcare Trust Institute
I had the pleasure of working with Jennifer for over three years at CVS Caremark – first as a colleague and later under her leadership when she became Editor-in-Chief for content marketing. She is a skilled and strategic communications leader with deep healthcare expertise, adept at turning complex concepts into clear, high-impact messaging. Any organization would be lucky to have her driving their thought leadership and content strategy!
Alicia Caramenico
Storytelling Manager
Blue Cross Blue Shield Association
Jennifer is a quick, smart writer and good communicator. We also value her fresh ideas and strategic thinking. She isn't afraid to speak up if she thinks we are on the wrong track and always does so in a professional, helpful way. She is responsive and always produces.
Debbie Witchey
Former Chief Operating Officer
Healthcare Leadership Council
Jennifer worked with our policy experts to shape and sharpen publications of all types including research papers, blogs, fact sheets, and major reports. Her skills and experience in federal and state policy helped to make AARP’s products clearer and more impactful. What I especially appreciated is that she provided feedback that helped our team members become better writers. Although many of our experts have advanced degrees, she worked with them to distill complex data into understandable findings and clearer solutions for broader audiences. Her approachable style and demeanor made the writing and editing process a positive one. She is terrific to work with and I highly recommend her.

Julie Alexis
Vice President, Strategic Initiatives
AARP