Jennifer J. Salopek is founder and principal of InkWell LLC, a communications consultancy specializing in healthcare policy, advocacy, and content marketing. She has more than 30 years of experience and has worked with scores of professional and trade associations, corporations, and nonprofit advocacy groups and coalitions.

From 2021 to 2024, Jennifer took a hiatus from consulting to serve as Editor-in-Chief of Content Marketing and Thought Leadership at CVS Caremark, the pharmacy benefits management division of CVS Health. In that role, Jennifer was responsible for planning and executing B2B content strategy across all owned channels including a flagship website, a robust email marketing program, LinkedIn, and webinars. The strategy was informed by trusted relationships across the highly matrixed organization, including with sales, product development, and clinical staff. 

During Jennifer's tenure, monthly unique visitors to the website increased to more than 16K and engagement on social media increased 140 percent. She led a team of five content creators who produced a variety of assets including blog posts, white papers, audio, video, presentations, animations, and other deliverables. Together, the team contributed to achieving Caremark's goals of $4.4B in annual revenue and a 98 percent client retention rate. 

On departing CVS Caremark, Jennifer served as vice president of communications at America’s Physician Groups. She is excited to be relaunching her consulting business under its new brand, InkWell LLC, and to work with clients across the healthcare industry. She is also a winning “Wheel of Fortune” contestant.